SKUFood Recipes for Success
The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why.
Our guests will be people from one end of the value chain to the other. We will discuss what they are working on and how it impacts the store shelf and what goes into the shopping cart. People want to know more about the food and beverage products they take home to share with family and friends.
Host Peter Chapman has worked in this industry for his entire career. A high school job in retail evolved into 20 years with Canada’s largest food retailer where Peter worked in marketing and advertising and merchandising. After leaving Loblaw, Peter has worked with producers and processors from coast to coast to get their products on the shelf and into the shopping cart.
SKUFood Recipes for Success
S01 EP 27: Brand Stories That Sell: What Makes a Story Stick in CPG
In this episode of SKUFood Recipes for Success, we sit down with Pedja Radjenović, a CPG strategist who helps founders transform their brand stories into strategies that actually sell.
After building multi-million dollar brands at Molson Coors and Carlsberg, Pedja discovered that the difference between a good product and a great brand comes down to one thing, how well you tell your story. With experience leading brand growth across borders, he understands the nuances of positioning, messaging, and selling in different markets.
Today, Pedja works with food and beverage founders to sharpen their positioning, clarify their message, and stand out in the crowd. In this conversation, he shares what makes a story stick, the kind that consumers connect with and retailers rally behind.
This episode is a must-listen for founders ready to move beyond features and claims, and start building a brand narrative that opens doors and keeps shelves stocked.
Linkedin: https://www.linkedin.com/in/pedjaradjenovic/
Email: pr@wtnv.ca
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If you would like to be on the show, send us an email :
peter@skufood.com or susan@skufood.com
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Thanks for listening!