SKUFood Recipes for Success
The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why.
Our guests will be people from one end of the value chain to the other. We will discuss what they are working on and how it impacts the store shelf and what goes into the shopping cart. People want to know more about the food and beverage products they take home to share with family and friends.
Host Peter Chapman has worked in this industry for his entire career. A high school job in retail evolved into 20 years with Canada’s largest food retailer where Peter worked in marketing and advertising and merchandising. After leaving Loblaw, Peter has worked with producers and processors from coast to coast to get their products on the shelf and into the shopping cart.
SKUFood Recipes for Success
S01 E24: Pitching Superfruit: Dragon’s Den, Co-packing, and Building for Profit -Healthy Berries Ltd.
In this episode of SKUFood Recipes for Success, we sit down with Tom, the driving force behind Healthy Berries Ltd. and the vision behind Superfruit Purée.
With over 40 years in the food industry, Tom’s leadership philosophy is simple yet powerful: give people the targets and tools they need—and then trust them to succeed. That mindset has helped him build a passionate team dedicated not only to innovation but also to keeping the business focused on long-term profitability.
We explore the journey of Superfruit Purée, a unique product made from wild blueberries using patented technology that preserves the whole fruit—peel, seeds, pulp, and all. Alongside developing their own brand, Healthy Berries has also expanded into co-packing, helping other food businesses grow while building a stronger and more resilient operation themselves.
Tom also shares what it was like to step into the national spotlight on Dragon’s Den, pitching Superfruit Purée to a panel of investors, and how that experience impacted their business.
This conversation is about more than just berries, it’s about leadership, innovation, profitability, and the courage to put your business on the line in front of the Dragons.
Website: https://www.superfruitpuree.ca/
LinkedIn: https://www.linkedin.com/company/superfruitpureecan
Instagram: https://www.instagram.com/superfruitpureecan
Facebook: https://www.facebook.com/superfruitpureeCAN/
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If you would like to be on the show, send us an email :
peter@skufood.com or susan@skufood.com
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Thanks for listening!