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SKUFood Recipes for Success
The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why.
Our guests will be people from one end of the value chain to the other. We will discuss what they are working on and how it impacts the store shelf and what goes into the shopping cart. People want to know more about the food and beverage products they take home to share with family and friends.
Host Peter Chapman has worked in this industry for his entire career. A high school job in retail evolved into 20 years with Canada’s largest food retailer where Peter worked in marketing and advertising and merchandising. After leaving Loblaw, Peter has worked with producers and processors from coast to coast to get their products on the shelf and into the shopping cart.
SKUFood Recipes for Success
S01 E19: Data-Driven Decisions: Turning Analytics into Fresh Food Success
In this episode of Recipes for Success, we dive into the powerful role of data in the fresh food industry with Mike Mauti, at Execulytics Consulting. With over 25 years of experience in Canadian retail—most notably in senior leadership at Loblaw—Mike brings a wealth of knowledge on how analytics, execution, and strategy intersect to drive measurable success in the grocery sector.
Mike shares how Execulytics helps fresh food suppliers, producers, and brands make smarter, faster decisions through tools like The Produce Report: Canada, Produce DNA, and Efficient Consumer Surveys. His work bridges the gap between what consumers want and how retailers deliver—offering clients a strategic edge rooted in real data, not guesswork.
We also explore his career journey, including two decades at Loblaw where he led major teams and operations across merchandising, workforce management, and retail strategy. Now, as a respected voice in the industry and a contributor to the Canadian Produce Marketing Association and Vineland Stakeholder Advisory Council, Mike is helping shape the future of fresh retail in Canada.
If you’re in the food business and looking to improve your market positioning, understand your customers better, or navigate retail relationships with more confidence, this episode is packed with actionable insights.
https://execulytics.ca/
https://www.linkedin.com/in/mikemauti/
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If you would like to be on the show, send us an email :
peter@skufood.com or susan@skufood.com
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Thanks for listening!