SKUFood Recipes for Success
The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why.
Our guests will be people from one end of the value chain to the other. We will discuss what they are working on and how it impacts the store shelf and what goes into the shopping cart. People want to know more about the food and beverage products they take home to share with family and friends.
Host Peter Chapman has worked in this industry for his entire career. A high school job in retail evolved into 20 years with Canada’s largest food retailer where Peter worked in marketing and advertising and merchandising. After leaving Loblaw, Peter has worked with producers and processors from coast to coast to get their products on the shelf and into the shopping cart.
SKUFood Recipes for Success
S01 E16: Empowering Entrepreneurs: Breaking Barriers to Export with Rochelle Edward from Calgary Economic Development / TAP Program
In this episode of Recipes for Success, we’re joined by Rochelle Edwards from Calgary Economic Development, Manager of the Trade Accelerator Program (TAP). Rochelle brings a unique perspective as both a passionate supporter of small and medium-sized food businesses and an entrepreneur herself, having founded Tribal Vanilla, a company specializing in premium vanilla products. Drawing from her own experience growing a specialty food brand, Rochelle now helps food producers and other SMEs develop export strategies and expand into international markets.
Together, we explore how TAP equips entrepreneurs with the tools, resources, and networks needed to navigate the complexities of global trade, overcome export challenges, and scale their businesses beyond local borders. Whether you’re just launching your food product or ready to take your brand worldwide, this conversation offers valuable insights and practical advice to help you succeed on the global stage.
https://www.calgaryeconomicdevelopment.com/export/trade-accelerator-program/SKu
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If you would like to be on the show, send us an email :
peter@skufood.com or susan@skufood.com
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Thanks for listening!