SKUFood Recipes for Success
The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why.
Our guests will be people from one end of the value chain to the other. We will discuss what they are working on and how it impacts the store shelf and what goes into the shopping cart. People want to know more about the food and beverage products they take home to share with family and friends.
Host Peter Chapman has worked in this industry for his entire career. A high school job in retail evolved into 20 years with Canada’s largest food retailer where Peter worked in marketing and advertising and merchandising. After leaving Loblaw, Peter has worked with producers and processors from coast to coast to get their products on the shelf and into the shopping cart.
SKUFood Recipes for Success
Ep. 11 Pivoting to Pita- Cedar Valley Selections- Ameen Fadel
Welcome to "Recipe for Success," the podcast that explores the journeys of trailblazers in the food industry. In this episode, we're thrilled to feature Ameen Fadel, Cofounder and President of Cedar Valley, a Canadian food manufacturer known for its authentic style pita chips made with better-for-you ingredients.
Ameen's entrepreneurial journey began at just 16 years old as a high school project. Together with his mother, he has transformed Cedar Valley into a fast-growing business, employing 16 people at their 5000 sq ft facility in Windsor, Ontario. The company has gained national recognition, appearing on CBC’s Dragons’ Den and earning accolades from TELUS Business, Desjardins, and the Food Network.
Recently named to Forbes 30 Under 30, Class of 2024, Ameen continues to drive Cedar Valley's success. Join us as Ameen shares his inspiring story, insights into building a successful food brand, and strategies for navigating the challenges of the industry. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable lessons and inspiration for achieving success in the food sector.
Website: https://cedarvalleyselections.ca/
Facebook: https://www.facebook.com/cedarvalleyinc/
Instagram: https://www.instagram.com/cedarvalleyinc/
Tiktok: https://www.tiktok.com/@cedarvalleyinc
LinkedIn: https://www.linkedin.com/in/ameen-fadel-48175514b/
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If you would like to be on the show, send us an email :
peter@skufood.com or susan@skufood.com
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Thanks for listening!